ABSTRACT
This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed while the questionnaire was research instrument. A total of 120 respondents who were randomly selected were used. Data were analysed using simple percentage and frequency tables. The findings show that many people are politically inclined to use the social media often to source for political information. This emphasized that political advertising on social media is trusted by the electorates. Political marketing using the social media provide opportunities for Nigeria politicians to have a wider coverage of the electorates. The study recommends that political marketing agencies should ensure that the marketing on the social media reflects the basic need of the people so as to draw public attention and motivate them to make favourable voting decision. Politician should use political advertising as a way to high light their unique selling points as it is the most captivating message in advertisement.
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This study is based on appraisal of the place of Christian Religious Knowledge (CRK) in Univer...
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Ground magnetic and geoelectrical resistivity methods were used to prospect for gold mineralisation within Tsoho-Gurusu area of...
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This research was designed to investigate the influence of broken homes on students’ aca...
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Health record management practice is imperative in any health service providing institution in ensuring qualit...
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This study was carried out on the impact of POS businesses in reducing unemployment rate in Ni...
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This study was carried out on the use of raw materials inspection and its impact on quality of production using...
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In our present society today, it is clearly seen that garbage cans are being placed in open environments because it needs to be...
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This study was carried out to examine mass media and its role in influencing the rate of...
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This research examines “the review of motivation as a management tool for increasing the productivity of employees, a case...
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Corporate organizations owe a duty to fully disclose matters concerning their operations so as to aid investors in making invest...